Marketing genius

I have a lot of time on my hands. This six week holiday is looking good in terms of me becoming a marketer. I've had two ideas.

Firstly, my Vodacom advert. Vodacom are marketing themselves as the greatest supporter of South African supporters. Picture this.

A car driving down a road in the early evening. Kaizer Chiefs have just won their game. There is a minibus taxi with people hanging out the window, blowing their Vuvuzelas waving their Kaizer Chiefs flags. The car drives up alongside the taxi and whips out a Kaizer Chiefs flag and Vuvuzela. The people celebrate together. The car turns a corner and comes across the losing teams supporters, Bloemfontein Celtic. They're still upbeat, cos we're South African. Nothing keeps us down. The people in the car grab their Celtics flag and Vuvuzela and party alongside the losers. The car drives on past different Vodacom supported sports teams at different levels of happiness, jubilation and sadness, from winning or losing or maybe because their team didn't even play. The people in the car frantically move through different flags, giant sunglasess and sporting paraphernalia. Eventually, the car approaches a red light. It is late in the evening and the occupants are visibly exhausted. As they take a short break, the camera pans down to the side of the car where the viewer sees why these strange people are supporting every team. It's because they're supporting the supporters. The car is branded. "Vodacom. The greatest supporter of South African supporters"

My second idea was something particularly brilliant. Don't you hate it when you phone up a big company and have to sit and listen to Bright Eyes or Chariots of Fire until they answer? My answer to this problem is Telefm. (Because it's like telephone). I should have called it Telephm, but I didn't.

The DJ can play spoofs of different songs. Change some words, and make the songs rip off the fact that you are waiting for hours on the phone. People with a sense of humour will appreciate it. There is no advertising on the station. That's just stupid. Money comes from the companies that outsource their waiting time to Telefm. Good idea, hey. If spoofs aren't working, the DJ can switch to songs like Atomic Kitten's Tide is High. "I'm not the kind of girl who gives up just like that".

I've emailed my first idea to Vodacom. It's their baby now. I'm keeping the second for myself. I designed a few other logos for Telefm but I prefer the one above. I'm having more photo trouble at the moment so I'll post the others later.

Cheerio. Let me know how good I am.